Selahatin revolutionizes oral care by giving everyday rituals emotional meaning. Founded by Kristoffer Vural after a life-changing stroke, the brand offers whitening toothpastes, mouthwashes and oral sprays intended to provide moments of connection and tranquility. Selahatin has received critical acclaim, including nominations for the Wallpaper Design Awards and recognition as one of the top grooming brands by GQ. Monocle Magazine has named Selahatin the most advanced toothpaste brand in the world, with the support of designer Rick Owens. Kristoffer Vural is praised by Monocle Magazine as one of the most inventive entrepreneurs.
